THE PRIZE
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National recognition across Doritos and MDLBEAST Radio platforms
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Professional music distribution through MDLBEAST Records and leading streaming platforms, plus airplay on MDLBEAST Radio
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Feature coverage across major media outlets
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Ongoing amplification and support for your creative career
WHAT YOU'LL GET
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Mentorship from MDLBEAST: Experts Work directly with industry professionals who've shaped Saudi Arabia's Hip Hop and music culture scene.
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Full Production Package: Bring your creativity and vision—we'll bring the rest. Your track will be professionally recorded, mixed, and mastered at Beast House studios with expert engineers and producers. Your music video will be directed and produced by a professional film crew. You focus on the art; we handle the production.
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Professional Studio Recording: Access to world-class recording facilities at Beast House with experienced audio engineers, mixing and mastering specialists to bring your sound to life.
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Music Video Production: A complete music video production—from concept to final cut—handled by professional filmmakers, cinematographers, and editors. Your vision, professionally executed.
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Travel & Accommodation: All expenses covered for mentorship sessions in Riyadh and the finale event.
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Media Exposure & Storytelling: Your creative journey becomes part of KSA's cultural conversation. Expect to be featured in weekly behind-the-scenes videos, radio interviews and capsules on MDLBEAST Radio, social media spotlights, and the filmed finale event. This is your platform to be seen and heard.
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Industry Connections: Network with Saudi Arabia's top creatives, producers, and cultural leaders.
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Music Distribution: Your final track released through MDLBEAST Records and leading streaming platforms, plus airplay on MDLBEAST Radio.
WHO CAN APPLY?
You should apply if:
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You're a Saudi-based Hip Hop Artist, Music Producer, or Dancer ready to cruch the norms
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You're willing to commit to the full 8-week journey (Part-time)
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You have the skills to create at a professional level
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You're ready to collaborate with other bold creatives
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You're comfortable being on camera and on air—this journey will be documented and shared
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You embody Doritos' spirit: bold, unapologetic, and ready to crunch the norms
Application Options:
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Apply as a Complete Triangle Crew Already have your Artist + Music Producer + Dancer(s)? Apply together as a formed crew.
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Apply as an Individual Don't have a crew yet? No problem. Apply individually and we'll match you with other talented creatives who share your vision.
What We're Looking For:
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Artists: Original voice, compelling lyrics, flow, and stage presence
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Music Producers: Hip Hop production skills, creative sound design, technical expertise
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Dancers: Choreography ability, performance energy, unique movement style
APPLICATION REQUIREMENTS
For All Applicants:
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Age 21+ and based in Saudi Arabia
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Portfolio showcasing your work (videos, audio, social media links)
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Availability for the full 8-week program
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Commitment to travel to Riyadh for mentorship (Week 3) and finale (Week 8)
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Comfortable appearing on camera and radio—your journey will be shared through weekly video content and radio capsules on MDLBEAST Radio
What to Submit:
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Personal Information: Name, age, location, contact details
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Role: Are you applying as an Artist, Music Producer, or Dancer?
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Crew Status: Applying solo or as a complete crew?
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Portfolio: Links to your best work (SoundCloud, Instagram, YouTube, etc.)
FAQs
Do I need to already have a crew to apply? No! You can apply individually and we'll help match you with other talented creatives.
What if I'm from outside Riyadh? We'll cover your travel and accommodation for mentorship sessions and the finale event.
Does it have to be Hip Hop? Yes. Project Triangle is focused on Hip Hop culture and music. We're looking for crews that can bring fresh, bold Hip Hop sounds and energy.
Who owns the music we create? Your music rights remain yours. MDLBEAST Records handles distribution and amplification.
What production support do we get? Everything you need to create at a professional level. We provide studio time, recording engineers, mixing and mastering services, music video production crews, and all equipment. You bring the talent and creative vision—we provide the infrastructure to execute it flawlessly.
Do we need to pay for anything? No. Studio recording, music video production, travel, accommodation, and all program costs are fully covered. Your investment is your time, talent, and commitment to the 8-week journey.
What about rehearsal time and equipment? Reasonable rehearsal time will be provided throughout the program.
How is the winner decided? A combination of 4 expert judges plus fan voting (fan votes count as the 5th judge).
Will I be on camera and radio during the program? Absolutely! This is a major part of the experience. Your journey will be documented through behind-the-scenes videos, social media content, and weekly radio capsules on MDLBEAST Radio. The finale is a live event that will be filmed and shared. Think of it as building your public profile while building your craft. If you're camera-shy, this program will help you break out of that shell—but you need to be ready to embrace the spotlight.
What happens after the program? Your track gets released through MDLBEAST Records and leading streaming platforms, plus airplay on MDLBEAST Radio. Ongoing support for your creative career follows.
Can dancers apply as a duo or trio? Yes! Each crew can have 1-3 dancers. If applying as a dancer group, make that clear in your application.
Why is the age requirement 21+? Project Triangle is an intensive professional program with significant time commitments, travel requirements, and public exposure. We're looking for mature, dedicated creatives ready to handle the demands of a national platform.